About Us
AERA and It's Motto
- AERA is Love
- AERA is Simplicity
- AERA is Courage
- AERA is Elegance
We try to help you find your shine. Thus; our slogan is ✨ Embrace Your Shine ✨
AERA is written always with capitals and pronounced as /ˈer.ə/
Our Story
For over 15 years, we gave our best as a Computer Engineer and an Architect, building careers inside big companies, doing good work, and being reliable. But there was always something else quietly pulling at us: the urge to build something of our own, to take a real risk, and to finally make room for the beauty and simplicity we'd always loved.
In 2023, surrounded by Berlin's amazing mix of art, culture, nature, and vibrant energy, we found the courage to take that leap of faith we'd been waiting for. With brave hearts and a clear vision called 'AERA,' we started a journey to blend all these different elements into something beautifully cohesive. Berlin, a city very dear to us, became the backdrop for this new chapter in our lives.
AERA isn't about chasing numbers or moving as much product as possible. It's what happens when two people stop waiting and start doing. It's our passion project, our small act of courage, and our ongoing love letter to simplicity and good design.
Our Strategy
We're building AERA slowly and intentionally, and we're totally fine with that.
- No paid influencer deals. We're not paying anyone to talk about us. If someone genuinely loves what we make and shares it on their own, that means everything to us. That kind of trust can't be bought.
- No paid marketing. We're done with ads and sponsored placements. Instead, we're putting that energy into organic growth, real connections, genuine word of mouth, and content that people actually want to engage with.
- No aggressive discounting. You won't see us doing 50% or 70% off sales. We believe in the value of what we make, and big clearance events don't fit who we are. The occasional, reasonable discount? Sure, but we'll keep it fair and honest.
- Social projects with real meaning. We want to create things that go beyond selling. Think community collaborations, voluntary creative partnerships, and shared initiatives where people participate because they want to, not because there's a transaction involved.
- AI-assisted creativity. We use AI tools to explore more ideas, generate variations, and push our creative range further than we could alone. It helps us do more with less, and keep things interesting. UGC (User Generated Content) with Artificial Intelligence are posted via social media platforms.
The Future
As everybody, we do not know. Maybe simple stylish real stores, maybe just staying online, maybe nothing... Let's see together. 🤞🍀🌈
✨ Embrace Your Shine ✨
AERA